Violet Beauty Lounge
Violet Beauty Lounge celebrates the beauty of hair and encourages confidence in one's own curls. Their mission is to embrace the unique qualities of each individual's hair, especially curls, and help them feel confident and beautiful.
Client: Violet Beauty Lounge
Challenge: Violet Beauty Lounge celebrates diversity and individuality. It was important to communicate confidence and beauty in hair.
Solution: A brand that celebrates the beauty of curls and encourages confidence in one's own hair. At the core of their brand is a distinctive logo that includes a customized wordmark inspired by the visualization of curls.
Scope: Brand Strategy • Visual Identity • Print Design • Digital Design • Brand Guidelines
The Logo:
Embodies the brand's mission to promote confidence and beauty of hair, specifically, curls. It features a customized wordmark where the "le" in "Violet" is stylized to resemble a curly lock of hair.
Color Palette:
Inspired by the brand's name. The palette consists of saturated hues of purple, blue, and violet-blue, creating a visually striking and inviting atmosphere. These colors are carefully chosen to evoke a sense of confidence and empowerment, inviting clients to feel confident and beautiful in their hair.
Typography:
Features the use of the Poppins to convey a sense of youthfulness, boldness, and inviting appeal. Poppins is a geometric sans-serif typeface with nearly monolinear letterforms and high x-height making it a great choice for creating a contemporary and cohesive brand identity.
Photography:
Aims to balance out the cool colors of the brand color palette through the use of saturated full-color images. Additionally, monochromatic color schemes are utilized for background images or textures for depth to visual materials. Overall, their photography aims to convey a sense of confidence and being proud in all types of hair.
Motifs:
The Violet Beauty motifs are inspired by the custom wordmark's curl in the "le" which is used to create patterns that exude playfulness and movement. These motifs can be incorporated into typography to draw attention to specific copy or add dynamic elements to a design.
