Bún Box
Bún Box is a captivating Vietnamese fast-casual restaurant concept, where tradition meets modernity. With a focus on serving fresh, authentic, and accessible Vietnamese cuisine, Bún Box delights patrons with thoughtfully sourced ingredients and a welcoming ambiance. Step into Bún Box to savor the essence of Vietnam's street food culture, beautifully curated for an unforgettable dining experience.
Client: Bún Box
Challenge: To create a brand identity for Bun Box that honored Vietnamese street food culture while appealing to both traditional and American audiences, standing out from competitors in the Asian District.
Solution: The branding design achieved a balance between tradition and modernity, drawing inspiration from Vietnam's street food carts with clean visuals and a vibrant color palette.
Scope: Brand Strategy • Visual Identity • Brand Guide • Print Design • Digital Design
The Logo:
The logo is inspired by Vietnamese street food signs, representing the comfort of Vietnamese street food. It strikes a balance between geometric and clean aesthetics, giving a modern and welcoming touch.
Color Palette:
Inspiration from lucky colors in Vietnam, symbolizing good luck, happiness, power, prosperity, and celebration. Reflecting the vibrant spirit of the Asian District in OKC and tying into the broader Asian cuisine context.
Typography:
Lexend is chosen for its legibility and modern geometric shapes that complement the logo. The clean and modern font enhances the overall brand image.
Photography:
Showcases vermicelli dishes, the creation process, the ambiance of Bún Box, and the diverse clientele. It also references Vietnam's street food culture, capturing the essence of the brand and the people who visit.
Motifs:
Inspired by Vietnamese restaurant elements to add a touch of fun and authenticity. A textural motif complements the brand's visual language, and elements like a Bún Box sticker enhance the brand awareness.
