3bird Art & Golf
At 3bird, children are given the opportunity to participate in a variety of activities that center on artistic expression, nature, and golf, enabling them to cultivate a profound sense of belonging and inclusion. By creating a safe and supportive environment, 3bird aims to foster a community of confident, empathetic, and compassionate young individuals who can become positive role models for others. Through the diverse activities offered by 3bird, children can discover their unique strengths and talents, thereby empowering them to develop self-awareness and forge meaningful connections with others.
Client: 3bird | Agency: Flight
Challenge: Establish a compelling and meaningful identity that embodies the values of community, creativity, and growth, positioning the brand as a platform that fosters positive development and connection among children.
Solution: 3bird's branding solution consists of a unified visual system that represents community and unity through thick and thin lines that depict the organic nature of art and the movement of golf. The logo features a 3 and a bird, which embodies the brand's name. The brand positions 3bird as a platform that cultivates creativity, connection, and growth in children.
Scope: Brand Strategy • Visual Identity • Print Design • Digital Design • Illustration System
The Logo:
The 3bird logo displays the brand's flexibility by combining the shape of the number 3 and a bird into one symbol. Thick and thin strokes create movement that evokes a painterly aesthetic, referencing the artistic nature of the organization.
Color Palette:
The brand color palette incorporates golf-associated colors in a vibrant and playful manner that appeals to children and families. Saturated hues evoke the spirit golf and art, embodying the brand's commitment to fostering creativity and inclusion.
Typography:
Bookmania ties in with the shape of the mark. Its versatility makes it ideal for headers. Noto Sans is used for its visual harmony across multiple languages and scripts.
Photography:
Captures the vibrancy and clarity of the brand, while showcasing the spirit of community, exploration, and mentorship that defines the organization. It focuses on the joy and creativity of children engaged in artistic expression, exploration, and golf.
Motifs:
The brand motifs, illustrations, and patterns evoke the spirit of community, the arts, and golf, while referencing the brand's iconic 3bird logo mark.
