Comité Guatemalteco Oklahoma
This organization is dedicated to the preservation and celebration of Guatemala's rich culture, traditions, art, and culinary heritage. It emphasizes the deep-rooted symbolism embodied by Guatemala's national bird, the Quetzal, the iconic Tikal Mayan ruins, and the vibrant Guatemalan Flag.
Client: Comité Guatemalteco Oklahoma
Challenge: Develop a Visual System for Comité Guatemalteco Oklahoma that communicates their roots and mission.
Solution: A visual brand identity inspired by the Guatemalan culture. Inspired by their national bird, the Quetzal, landmarks, and the Guatemalan flag.
Scope: Brand Strategy • Visual Identity • Illustration System • Digital Design • Print Design
The Logo:
The logo features a readable all-caps geometric sans-serif font, referencing the geometric style of Tikal and Guatemalan patterns for a modern yet grounded feel.
Color Palette:
The color palette draws inspiration from Guatemala's diverse heritage, with shades of green symbolizing nature and the national bird (Quetzal), yellow and red representing freedom and protection, and blue representing peace and the country's location between oceans.
Typography:
The typography combines a rounded serif font for a welcoming touch, reminiscent of hand-drawn Guatemalan signs, along with an easy-to-read supporting sans-serif font.
Photography:
The photography showcases the vibrant Guatemalan culture, featuring elements like Tikal's structures, the annual Guatemalan Festival, and individuals in traditional attire.
Motifs:
The brand incorporates iconic Mayan archaeological structures and the Quetzal, the national bird and a powerful symbol of Guatemalan culture, representing the deep-rooted significance cherished by the people.
