Hi, I'm Sofia Arenas
A creative dreamer, maker, and doer.
I'm an award-winning, bilingual, multidisciplinary designer dedicated to crafting thoughtful and strategic designs.
Experience
Experience
Visit OKC | Multimedia Designer
Promotes Oklahoma City, providing travel guidance and highlighting city development.
September 2023–Present
• Facilitate cross-departmental communication to enhance collaboration and streamline marketing and communications efforts.• Produce visually compelling print designs, illustrations, and long-form magazine layouts to effectively convey Visit Oklahoma City's message.
• Develop and execute social media strategies to strengthen the organization's online presence and engagement.
• Delivered presentations to internal teams.
• Commercial acting and film set prop creation.
• Handled client ordering processes and budgets.
• Employ project management skills to oversee the entire creative process, ensuring timely and efficient execution.
• Utilize photography skills to capture and enhance visual content for marketing purposes.
• Implement quality assurance measures to maintain high standards in multimedia design deliverables.
• Use of Adobe Creative Cloud, focusing on Photoshop, Lightroom, Illustrator, and InDesign in a Microsoft PC-based environment.
Arenas Sports Center | COO
January 2015–Present
• Financial management, including budgeting, fee structures, and payroll administration, optimizing operational efficiency.
• Event organization, orchestrating participation from 41 teams, ensuring a smooth and engaging experience for participants.
• Manage and curate the center's online presence, including website maintenance and social media strategies, enhancing brand visibility.
• Integrate marketing and design, contributing to promotional efforts and visually appealing materials.
• Establish and maintain effective client and team communication.
• Provide bilingual proficiency in English and Spanish, facilitating clear communication and inclusivity within the Latino community.
• Implement and optimize organizational policies and procedures, fostering a cohesive and positive work environment.
• Innovate and adapt operational processes to align with evolving industry trends and community needs.
• Foster a culture of inclusivity, diversity, and sportsmanship within the center, promoting positive community relations.
Flight Agency | Graphic Designer
Full-service creative, marketing, and film agency.
January 2022–June 2023
• Client communication, presentations, and direct contact.• Developed brand strategies and designs.
• Managed internal and client projects independently.
• Managed projects for 2 team members.
• Spanish translation for scripts and presentations.
• Commercial acting and film set prop creation.
• Handled client ordering processes and budgets.
• Developed and optimized branding and web processes.
• Delivered presentations to internal teams.
• Served as a company representative for volunteering initiatives
• Company representative for networking events.
• Contributed to rebrands, brand expansions, and guideline creation
• Managing brand asset export file creations and organization.
• Produced motion graphics and illustrations.
• Created social media graphics and Google ads.
• Conducted email marketing design for MailChimp.
• Designed HTML ads, presentation materials, and print materials.
Robot House | Graphic Design Intern
Creative agency in brand development and design.
September 2021–December 2021
• Collaborated on client branding for digital and print design projects.
• Executed design concepts, in alignment with client expectations.
• Contributed creative insights to the brand development process.
• Actively participated in client interactions, refining designs based on direct feedback and preferences.
• Took ownership of specific design tasks, showcasing effective project management and organizational skills.
Nominee Design | Graphic Design Intern
A marketing agency for branding and storytelling.
June 2021–September 2021
• Conducted comprehensive research to inform and guide branding and digital design projects.
• Contributed to print design initiatives, ensuring visual elements aligned with established brand identities.
• Input in brainstorming sessions, elevating brand storytelling strategies.
• Translated conceptual ideas into visually compelling design solutions.
• Intersection of marketing, branding, and graphic design.
Awards
Awards
• In Media, Public Relations, Marketing & Advertising
• Top 6 Nominee Finalist, Recognized by American Marketing Association of Oklahoma
American Advertising Awards
• Gold–Brand Identity, 3bird
• Gold–Logo Design, A Bigger Mark
• Silver–Sales Promotion, Chemical Reaction
• Silver–Collateral Material, Roadkill Cookoff
• Silver–Digital Creative Tech, Kinder-Camp
• Silver–Cinematography, Inmigrante
• Silver–Poster, Interloops of Carmen
• Bronze–Brand Identity Campaign, Unlucktea
• Bronze–Publication, It's Kind of a Funny Story
• Best in Category–UX/UI, Kinder-Camp
• Video/Motion Graphics, Inmigrante
• Publication Design, It's Kind of a Funny Story
• Identity, Tao Cha
Salute Design Competition
• Merit Award–Identity, Connect the Dots
Graphic Design USA
• Packaging, Utzco
• Packaging, Unlucktea
• Branding, Tao Cha
• Publication Design, It's Kind of a Funny Story
Affiliations
Affiliations
OKC Latino Young Professionals Association | Marketing
Developing, connecting, and empowering Oklahoma's Latinos
October 2023–Present
• Bilingual marketing designer facilitating communication between English and Spanish for OKCLYP, focusing on developing, connecting, and empowering Oklahoma's Latino community.
• Crafting impactful marketing strategies to enhance outreach and engagement.
• Active involvement in community efforts to strengthen connections and foster empowerment.
DNA Galleries, Flora Bodega | Featured Artist
DNA Galleries: Monthly exhibitions featuring local artists and designers.
Flora Bodega: Fresh goods from local vendors and community makers.
October 2023–Present
• Sculpt needle-felted fiber art for one-of-a-kind jewelry pieces.
• Create visually engaging storytelling posters, reflecting cultural elements and personal narratives.
Programs that build a more equitable economy through entrepreneurship.
July 2023–Present
• Weekly forums to share first-hand experience as an entrepreneur.
• Conduct breakout sessions to cover the importance of brand identity and resources relevant to the entrepreneurs.
• Holding office hours for entrepreneurs seeking feedback, insight, or connections.
ReMerge Oklahoma | Volunteer
ReMerge Oklahoma | Volunteer
Female diversion program transforming mothers and families through treatment, recovery, and hope.
April 2023–Present
• Assist with event setup, registration, and logistics to ensure a smooth and successful event experience for attendees.
Comité Guatemalteco Oklahoma | Graphic Designer, Translator
Dedicated to the preservation and celebration of Guatemala's rich culture, traditions, art, and culinary heritage.
August 2022–Present
• Designing promotional materials that showcase Guatemala's culture, traditions, art, and heritage.
• Collaborating with the committee to develop visually cohesive branding elements that effectively represent the organization's mission and values.
• Festival assistance from event setup and logistics to attendee support.
AIGA Oklahoma | Board Member
Advancing design as a professional craft, strategic advantage, and essential cultural influence.
May 2021–Present
• Professional development, continuing education, webinars, and unique connections with mentors, designers, educators, and industry leaders.
AIGA Hi-5: Diversity in Graphic Design | Speaker, Panelist
An engaging speaking event with a diverse range of graphic design topics, stories, and experiences.
September 2022
• Sharing insights into inclusivity, cultural representation, and creative approaches to design challenges.
• Providing possible solutions for more inclusive design and resources for further education and open conversation.
A rotating mural project in the Plaza District of Oklahoma City.
June 2022–October 2023
• Creating visually captivating and impactful artwork for the outdoor mural project at Plaza Walls.
• Designing promotional materials and social media graphics to raise awareness about Plaza Walls events, artists, and initiatives, helping to attract a broader audience and engage the local community.
• Collaborating with artists, volunteers, and organizers.
Education
Education
University of Central Oklahoma
School of Design, BFA in Graphic Design