Roughtail:
Shark Takeover
Roughtail: Shark Takeover is a proposed poster design for the promotion of Frickin' Hazer Beams during Shark Week. This beer is locally brewed by Roughtail Brewing Company in Oklahoma.
Brief: Create a poster campaign that incorporates sharks and Frickin' Hazer Beams beer. Allow space for additional type customization.
Solution: Highlighting keywords used in the description of Frickin' Hazer Beams such as "killer" and "blows up", this illustration comes to life. The ocean has blown up and is filled with beer! Now the killer sharks are taking over and riding the waves of Roughtail's Frickin' Hazer Beams.
POSTER DESIGN, POSTER CAMPAIGN, ILLUSTRATION
